Kong and its founder believes that necessity and love are the mother of invention. These beliefs are grounded from the company's origin story where company founder Joe Markham had to create a toy for his beloved retired police dog Fritz.
As one day as Joe was working on his VW bus he began to throw out cart parts to Fritz to lure him away from the rocks and other harmful items he had been chewing. Fritz was immediately taken with the rubber suspension part and kept constantly dropping it on Joe's lap to play with.
Since then Kong has been making pet-safe, built-to-chew rubber toys for dogs to play with. Dogs love the way the toy bounces and keeps them engaged and ready to play while owners love toys because the time they get to spend with their pets.